About Us

Welcome to Blinkle, where beauty meets empowerment and self-discovery. Founded by Ishita Gulati, she envisioned to empower & embrace every girl's unique beauty with grace and confidence.

We've curated a range of handcrafted, high-quality lashes paired with the First Ever Transparent Magnetic Liner in India, designed for every girl who is always in a hurry, as we successfully eliminate the daily hassle of traditional makeup application, offering unmatched convenience without compromising on quality.

We pride ourselves on our sustainability as our products are not meant for one-time use and can be reused over 25+ times, reflecting our dedication to quality that lasts.

From Founder

Empowering all beauties to glow up your inner self without any compromise.

ISHITA GULATI

Founder

Our Story

I'm Ishita Gulati, the heart and soul behind Blinkle. Let me take you on a journey that's as much about makeup as it is about self-discovery and empowerment.

Ever since I was a little girl, makeup has been my passion. It's been my way of expressing myself, of finding beauty even in the smallest of details. But let me tell you, it hasn't always been an easy road. When I was 18, I packed my bags and headed to the London College of Makeup. But despite my dreams coming true, I struggled. See, I wasn't just battling brushes and palettes I was fighting my demons, battling insecurities about my weight & losing my confidence.

I felt like I didn't belong like no one would take me seriously because of how I looked. But deep down, I knew I had something to offer. So, I started on a journey to find confidence, to find myself. And you know what I discovered along the way? The power of high-quality lashes.

That's when the idea for Blinkle was born. I realized that beauty isn't just about what you see in the mirror—it's about how you feel when you look at yourself. And with Blinkle, I wanted to share that feeling with the world. Those little fluttering beauties weren't just about enhancing outer beauty, they were about unlocking inner confidence. They are a game-changer, a secret weapon against self-doubt.

I'm thrilled to launch The First Ever Transparent Magnetic Liner in India available in black shade as well, designed specifically for my Indian girls in mind, revolutionizing the way we approach beauty as I paired this with our handcrafted high-quality lashes removing the daily hassle of traditional liners and lashes with our magnetic liners & lashes that are convenient with unmatched quality, empowering you to effortlessly enhance your natural beauty within seconds and the best part is not meant for one-time use as you can use it over 25+ times, because why not? when we can invest in quality that lasts for a long time, allowing us to indulge in a confidence boost time and time again. 

So here we are, on a journey of self-discovery and empowerment with Blinkle by your side.

#BLINKLE

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